SEM – Paid Per Click
SEM stand for the term search engine marketing. Search engine marketing is the act of marketing a website to improve its performance and to get noticed in the search engines, such as Google, Yahoo, or bing. SEM is a fairly new, but rapidly growing field. Search engine marketing can be a lucrative career or a profitable home business due to rapidly rising demand for SEM services and a limited, experienced SEM labor pool that employers can use to meet their needs.
Many people who use the term “search engine marketing” or SEM, refer to paid search marketing techniques only and SEO for organic techniques only. In reality, search engine marketing, or SEM, refers to both.
Generally there are two primary forms of SEM:
- Paid search marketing – PPC (pay per click)
- Organic SEO (search engine optimization)
On PPC ads are placed by the search engine through that engine’s search marketing programs (such as AdWords, in the case of Google, for example) and advertisers pay only when a searcher clicks on a displayed ad (PPC) or clicks on an ad and takes a specific action, such as signing up on a website or purchasing a product (PPA). With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites or search engine results with related content that have agreed to show ads. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.