Twitter has evolved into something much more than just instant messaging. It is increasingly becoming a valuable viral marketing, communications and customer service tool. You should consider Twitter to be a marketing tool and not just for people who have a lot of time on their hands to spend all day long online. In fact Twitter can be used to bring in leads, opportunities and sales to your small business and it will increase your website visibility. Think of Twitter as a means to get instant public messages out to your audience, whether it is an audience of colleagues or potential customers.

Twitter is becoming an increasingly important platform for online communication and, yes, conversation. TechCrunch reported that Twitter is receiving 8 million unique visitors per month and about 3 million messages are posted daily. Twitter provides a search engine that allows you plug-in company names, brand names, topics and even personal names. You can use Twitter to post news or updates about your company or products. The best way to do this is to post a link to the full content of the news or update. Think of what’s valuable to your consumers and let them hear about it first on Twitter. You’ll be amazed how your following will grow. It’s not uncommon for companies to post promotions, sales, or specials on Twitter. An example would be Dell, they do it well. It’s important to remember that Twitter is about conversation and breaking news, so be sure if you are posting promotional information that you make it conversational and personal. If I want an ad, I’ll turn on TV. can use Twitter as a marketing tool to get your brand in front of new customers, drive web traffic, increase sales, and lead to new business. No matter what your business goals or industry, Twitter can have a direct positive impact on your efforts.

Can Twitter actually be used to bring in leads, opportunities and sales to your small business? YES! My clients and I do it every day.

You can’t use Twitter for your business the same way you use it for your personal life – you need a clear social strategy in place before you’ll see results. This isn’t hard to do, and can easily be achieved in 10 minute sessions a few times per week. Automate your status updates, then go to your Twitter page to stimulate discussions and answer questions.


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