Social Media Marketing via Video:
Over 75% of the U.S. Internet audience views online videos. This accounts for more than 600 million hours of online video watching on a monthly basis. YouTube alone has over 300 million registered users, 50% of them visit weekly if not more. We all know that we must be innovative and creative with our marketing techniques and initiatives, so if we are not using YouTube, are we missing out?
YouTube also introduced brand channels for companies to set up their own page that is branded by you and houses your videos. This is the YouTube concept of advertising and marketing, so while I would consider it more advertising than social media I do want you to be aware that it is an option. The problem with this option is YouTube is not very upfront about the cost, so you’ll need to do some digging and make some phone calls to find out if this is a viable option for you.
The fact is that YouTube is another effective way to utilize social media marketing and the cost are minimal if any at all. If you can create videos that share value and interaction with consumers you can post those videos to an audience of 78.3 million users. What you must remember is that your video will be one of 150,000 that are uploaded daily, so make it worth the time for users to view it. You also want to keep in mind that users 18 to 34 years of age frequently share videos with their family and friends, so there is a viral effect to be had here as well.
Google often promotes videos (and images) higher than content websites in many searches. If your competition has a website and a video channel, they are already ahead of you in search engines. Google “how to sew on a button” and you will most likely get videos before you get written instructions. If you can put something into a audio visual format, you will find an entirely new audience on YouTube to begin forming a more interactive and rewarding relationship with those who don’t have time to read instructions, but enjoy watching “how to” do anything. This is the final, Often Overlooked Benefit Of YouTube Marketing
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